Creative direction, content creation & social media that feels like you.


I’m a 31 year old mom of two, a maximalist by nature and the creative engine behind many businesses social media strategies as well as co-founder of The Smith Social Club.
My days could be anything from clients schedule planning to repainting walls to styling a colourful corner in our home or filming some gorgeous content.
I run a social media and content studio from home, so inspiration has to find me everywhere. Whether that’s in my office, a beach walk, Muay Thai drills, an Irish dance jig or a flat white at my local. If I can picture it, I’ll make it happen and preferably in full colour, with too many props and a soundtrack that keeps the mood going.
Things I love:
Layered spaces, bold hues and personality-packed feeds
Adventures that push boundaries (creative or otherwise)
Hard no’s:
Bananas, coconut, sushi & Coke Light
A fact you didn't need:
I find dress codes extremely stressful
If you’re looking for someone who can build a brand story, style the scene, give creative direction and film the behind-the-scenes magic, all while juggling toddler snacks and a to-do list, pull up a chair.
Welcome to my colourful world.